Corporate Gifting with Custom Fridge Magnets – Business Guide India 2026
Corporate Gifting with Custom Fridge Magnets in India
India's corporate gifting market is worth over ₹25,000 crore annually — and custom fridge magnets have emerged as one of the most practical, cost-effective, and well-received corporate gifts. This guide shows you how to tap into this market.
Why Companies Buy Custom Fridge Magnets
- Brand visibility: A fridge magnet with a company logo sits on the fridge for years — daily brand impressions at zero ongoing cost
- Practical utility: Unlike pens or notepads, fridge magnets are genuinely useful and rarely thrown away
- Cost-effective: At ₹40–₹80 per unit at bulk pricing, magnets fit almost any corporate budget
- Customizable: Logo, tagline, contact details, QR code — all can go on a 50mm or 90x65mm magnet
Types of Corporate Magnet Orders
Employee Gifting
Festivals (Diwali, Christmas), employee anniversaries, onboarding kits. Typical order: 50–500 units.
Client Gifting
New year gifts, thank-you gifts, deal closure gifts. Companies want branded magnets with their logo and a personal message. Typical order: 100–500 units at ₹60–₹100 each.
Event and Conference Souvenirs
Company annual days, product launches, conferences. Large orders: 200–1,000+ units. Premium pricing accepted.
Brand Awareness Magnets
Real estate companies give magnets with their office contact and logo. Hospitals, schools, and insurance agents distribute magnets as low-cost marketing tools. One magnet on a fridge = years of brand recall.
Pricing for Corporate Orders
| Order Size | Price Per Magnet | Revenue |
|---|---|---|
| 50–100 units | ₹100–₹150 | ₹5,000–₹15,000 |
| 100–300 units | ₹70–₹100 | ₹7,000–₹30,000 |
| 300–1,000 units | ₹50–₹75 | ₹15,000–₹75,000 |
| 1,000+ units | ₹40–₹60 | ₹40,000–₹60,000+ |
How to Find Corporate Clients
- Cold email HR departments — Google “[city] companies HR email” and send a pitch with your price list and sample photos
- LinkedIn outreach — Connect with HR managers, office admins, and marketing managers in your city
- JustDial and IndiaMart — List yourself as a “corporate gifting vendor”; buyers actively search these platforms
- Approach event management companies — They coordinate corporate events and need gifting vendors
- Real estate developers — Very high demand for branded magnets for project launches and client gifting
Packaging for Corporate Orders
Presentation matters for corporate clients. Add value and charge more by offering:
- Individual bubble wrap or velvet pouch per magnet
- Custom thank-you cards with each magnet
- Branded box packaging for premium orders
- Bulk delivery in labeled cartons
A well-packaged corporate order can command 20–30% higher pricing.
Equipment Needed
- ShopShip 50mm Fridge Magnet Machine – ₹18,999
- 50mm Die Cutter (Imported) – ₹5,999
- Raw Material Pack of 100 – ₹1,500
- Printbot Software Lifetime – ₹1,499
ShopShip ships pan-India. Stock up for corporate season at shopship.in