How to Price Custom Fridge Magnets in India – Pricing Strategy Guide 2026
July 17, 2026 · by ShopShip
Price orders from their full cost and service requirements. A universal markup or competitor's advertised amount is not a cost sheet.
Include all expenses
Count blanks, printing, rejects, packaging, labour, revisions, fees and delivery absorbed. Include allocated overhead and equipment use. Check current input prices.
Markup and margin
If an illustrative item costs ₹40 and sells at ₹80, its ₹40 spread is 100% markup and 50% margin before omitted expenses—not guaranteed net profit.
Example quotation
For a hypothetical 100 units, ₹3,500 variable costs plus ₹1,000 design/overhead and ₹2,000 target surplus require ₹6,500 revenue, or ₹65 per unit, before further charges or tax not included. These are example figures, not market prices.
Order size
Small orders may require nearly the same setup work. Explain minimums or setup fees; quantity discounts should reflect real savings, while large jobs can increase inspection and packing work.
Clear terms
State quantity, size, revisions, packaging, delivery, lead time and payment terms. Say whether shipping is included and avoid inflated reference prices.
Review actual results
Record labour, rejects and final charges after delivery. See the margin and cost guide.