What Is the Best Fridge Magnet Size in India? 50mm vs 90x65mm Explained
What Is the Best Fridge Magnet Size in India?
When starting a fridge magnet business in India, one of the most important decisions is choosing the right magnet size. The two most popular formats are the 50mm x 50mm square and the 90mm x 65mm rectangle. This guide explains both in detail so you can pick the right one — or both.
50mm x 50mm (Square) — The Most Popular Fridge Magnet Size in India
Dimensions
50mm wide × 50mm tall (approximately 2 inches square).
Best Use Cases
- Photo magnets (individual portraits, couple photos, baby photos)
- Corporate gifting and branded merchandise
- School and college event souvenirs
- Wedding return gifts
- General custom gifting
Why 50mm Is #1 in India
- Fits perfectly on standard Indian refrigerators
- Low raw material cost (₹15/unit vs ₹22+ for larger sizes)
- Most affordable machine (₹18,999 vs ₹34,999)
- Widest demand across all customer segments
- Easy for beginners to operate
ShopShip 50mm Products
- 50mm Fridge Magnet Machine – ₹18,999
- 50x50mm Raw Material Pack of 100 – ₹1,500
- 50mm Die Cutter (Imported) – ₹5,999
90mm x 65mm (Large Rectangle) — The Premium Souvenir Size
Dimensions
90mm wide × 65mm tall (approximately 3.5 × 2.5 inches). Noticeably larger than a 50mm magnet.
Best Use Cases
- Tourist and souvenir magnets (city/landmark magnets)
- Hotel and resort keepsake gifts
- Large photo magnets (family portraits, group photos)
- Corporate magnets with detailed branding
- Calendar or schedule magnets
Why Businesses Choose 90x65mm
- Commands a higher selling price (₹100–₹200 vs ₹60–₹120 for 50mm)
- More display area for detailed designs and photos
- Preferred by tourist shops and souvenir vendors
- Perceived as more premium by buyers
ShopShip 90x65mm Products
50mm vs 90x65mm — Side-by-Side Comparison
| Feature | 50mm x 50mm | 90mm x 65mm |
|---|---|---|
| Machine price | ₹18,999 | ₹34,999 |
| Raw material cost/unit | ₹15 | ~₹22–25 |
| Selling price (retail) | ₹60–₹120 | ₹100–₹200 |
| Profit per unit | ₹40–₹100 | ₹75–₹175 |
| Market demand | Very High | High |
| Best for | Gifting, corporate, general | Souvenirs, tourism, premium |
| Beginner-friendly | ✅ Yes | ✅ Yes |
Which Should You Buy First?
If you're new to the magnet business: Start with the 50mm machine. Lower investment, higher market demand, easier to find customers.
If you're near a tourist destination or serve hotels/resorts: Start with the 90x65mm machine or buy both from Day 1.
If you want maximum product range: Buy both machines and offer customers a choice of sizes. This is what established magnet businesses in India do.
Other Fridge Magnet Sizes
While 50mm and 90x65mm are the dominant sizes, other formats exist (80x53mm, 76x51mm). ShopShip currently focuses on 50mm and 90x65mm — the two highest-demand sizes in the Indian market.
Shop fridge magnet machines and raw materials at shopship.in